ToyWatch is an object that embodies all the excitement of a fun product where playfulness permeates everyday life. Each watch reflects Italian Design: in the unusual and innovative materials, in the classic timeless shapes and in the bold and striking shapes. Authentic/charming Italian Style, worn when style is the feature that characterizes an eccentric and strong, self-confident but never ostentacious personality Choose one and you’re into it to the point of becoming a collector. Curiosity and desire for freedom that satisfies the hidden side in everyone’s subconscious, taking oneself less seriously, in leisure or at work, wearing an object that is a breath of fresh air: This is what ToyWatch represents. A landmark in Italian Design.